We create a system in sales
and management processes
and management processes
Clever Consulting in numbers:
7
years of experience in consulting
47
the project has been successfully implemented
504
employees were hired
13 000 000
$ earned by clients
About us
«We will take your business to the next level with care and love»
Olena Kleiner, the founder of Clever Consulting
Olena Kleiner, the founder of Clever Consulting
We specialize in implementation of the sales system in small and medium-sized businesses through strategic planning, operational management, recruitment and adaptation, staff training, development of internal documents and automation of business processes.
We are approached when companies are chaos and need to establish order in sales, and when it is necessary to build a system of sales in the company from scratch.
We are approached when companies are chaos and need to establish order in sales, and when it is necessary to build a system of sales in the company from scratch.
Standards of work
Since 2021, Clever Consulting has moved to work according to the standard ISO 20700: 2017
We can be useful to you
- If the sales plan is not implemented
- If you don’t know how to increase your sales
- If you have many leads but few deals
- If the sales process is not streamlined, there are no uniform standards
- If you do not have a unique commercial offer
- If the planning meetings are ineffective, or not held at all
- If you are looking for sales managers for a long time and do not find
- If you don't know how to develop a motivation system
- If you don't know how to implement a service and customers leave you
- If communication between the sales department and other departments is not established
- If you still maintain the customer base in excel, but want to automate the business processes in the department
- If you don't have a system of adaptation and training of sales managers
Do you want to independently evaluate the efficiency of your sales department?
Fill out the application to receive a checklist of 99 questions to check the sales department
Our services
Business session
- 2 hours of communication with the owner
- analysis of a business model
- point analysis of developed documents, calls
- analysis of a CRM system
- analysis of sales statistics
- expert opinion and vision from the outside
- solving a specific problem situation
- step-by-step plan for the next month
I'm interested
Sales department audit
- 2 days at the client's office
- analysis of developed documents, calls
- analysis of a CRM system
- study of sales statistics
- personal conversation with all employees of the sales department and key employees of the company
- audit report with identified growth zones and ways to improve systems in the company
- expert opinion from the outside
- vision of ways of company development and ways to increase profits
- recommendations on personnel changes and recruitment
- step-by-step change plan for 3 months
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Strategic session
- 2 days away with the participation of the owners, sales department and all key people in the company
- moderation and direction of work during the session in a constructive track
- development of a company movement strategy and tactical steps to implement it quarterly
- preliminary conversations with each participant of the strategy session
- detailed protocol of the strategic session
- a generated list of tasks in the What-Who-When format
- staff motivated to move towards the goal
- solving current conflict situations in the company
I'm interested
Implementation of CRM + IP telephony
- development of technical specifications for the implementation of a CRM system
- development of a sales funnel
- adding users to the system, setting access rights
- creating an account in the CRM system, fully preparing it for work
- registration of an account in the IP telephony service
- technical support
- establishment and implementation of call allocation procedures
- training current employees to use CRM system and IP telephony
- CRM system in the company, ready for full-fledged work
- implemented IP telephony
- materials for training employees in CRM system and IP telephony
I'm interested
Creation of a sales department (3-4 months)
- audit of key indicators and business processes
- formation of a unique selling proposition, organizational structure, work regulations, sales plans, scripts
- recruitment and adaptation of personnel, creation of a motivation system based on KPI
- implementation of a CRM system and IP telephony
- creation of a corporate methodological base for adaptation and training
- operational management of the sales department
- built system of work and management of the sales department
- prescribed business processes, regulations and scripts
- strong team, trained, motivated staff
- fulfillment of sales plans and achievement of business goals
- configured CRM system and IP telephony
I'm interested
Standards of ethical and professional conduct
Responsibility to the community
Equal respect is accorded to citizens who have requested consulting services.
We approach each task on a case-by-case basis and develop recommendations that address the situation in the market and the conditions of the client’s business.
Recommendations for sustainable development in all areas of activities, which aim to use the highest ethical standards.
We work in the interests of the client's company and society, honestly and consistently fulfill obligations under the contract until the agreed result with the client at the beginning of cooperation.
We keep all information about the client’s cases and collected during the performance of professional duties.
The company endorses the environmental behaviour of its employees and works to create an ecological awareness in the society through ecological business management, management and the creation of a pleasant and harmonious working environment in the client companies.
Our ability to maintain ethical standards to effectively manage and develop business is the foundation upon which we build our social responsibility. It is this ability that drives technological development, economic progress, the creation of skilled, knowledge-based jobs, and the generation of stable profits for our clients.
Responsibility to the profession
Build relationships on the principles of morality - virtue, decency, conscientiousness, respect, sympathy, compliance with agreements.
We only accept tasks that match our qualifications and, we believe can bring real benefit to our clients.
Our team
How much does it cost to create an efficient sales department?
Since each project is unique in terms of tasks and volume, the cost of work and the possibility of cooperation we determine after the initial analysis of your request.
Please leave a request and we will contact you as soon as possible to clarify all the details necessary to calculate the final price.
Please leave a request and we will contact you as soon as possible to clarify all the details necessary to calculate the final price.
Discuss the project
Our cases
Click on the logo to see a detailed description of the case
COMPANY HAPPY HOP
Kind of activity: sale of trampolines
Location: Kyiv
Number of employees: up to 10 employees
Consulting time: 6 months
Location: Kyiv
Number of employees: up to 10 employees
Consulting time: 6 months
Situation:
- Poor representation on the Internet
- Low sales
- Lack of training system and scripts
- Inefficient workers
Steps:
- Selected and trained staff
- Landing page created and contextual advertising set up
- An offer for dealers has been developed
- A sales funnel has been created and implemented
- Script developed
Result:
Sales growth by 40 trampolines / month
The representation of +10 sites and dealers has been expanded
COMPANY "DMK UKRAINE"
Kind of activity: cosmeceuticals
Location: Kyiv
Number of employees: up to 15 employees
Consulting time: 5 months
Situation:
Steps:
Result:
The number of clients increased by 35%
- The sales department is not formed
- Lack of sales
- Lack of training system and scripts
- Lack of active customer involvement
Steps:
- Selected and trained staff
- A unique trade offer has been created
- Service standards have been developed
- Customized sales funnel
- Scripts developed
Result:
The number of clients increased by 35%
COMPANY "UAPG"
Kind of activity: sale of mineral fertilizers
Location: Kyiv
Number of employees: up to 50 employees
Consulting time: 3 months
Situation:
- Lack of motivation system
- No scripts
- Lack of communication standards
- Low quality order processing
- Lack of a system to attract new customers
Steps:
- An additional sales department with 4 managers has been formed
- CRM system and IP telephony implemented
- A system of adaptation and training has been developed
- A new system of motivation has been developed
- Staff training was provided
Result:
In the first month, one of the managers attracted a client for UAH 1.1 million
COMPANY "UKRAVTONOMHAZ"
Kind of activity: sale of gas, design and installation of autonomous gas supply systems
Location: Kyiv
Number of employees: up to 15 employees
Consulting time: 2 months
Situation:
Result:
During the period of cooperation the company received 3 new orders for the construction of autonomous gas supply complexes worth from $ 500,000
- Sales were carried out only by the director
- There were no sales managers
- There was no quality service
- Low sales
- A three-stage sales department with 6 people has been formed
- Sales planning for the year has been carried out
- A system of motivation, adaptation and staff training has been developed
- CRM system and IP-telephony have been introduced
- Scripts have been developed and implemented, product trainings and sales have been conducted
Result:
During the period of cooperation the company received 3 new orders for the construction of autonomous gas supply complexes worth from $ 500,000
COMPANY "SMART PRINT"
Kind of activity: import 3D printers
Location: Kyiv
Number of employees: up to 15 employees
Consulting time: 4 months
Situation:
- There were no sales managers
- There was no system for training new employees
- Low sales
Steps:
- An additional sales department with 3 managers, a manager, and a dealer sales manager has been formed
- Sales planning for the year has been carried out
- A system of motivation, adaptation and training has been developed
- An operating system for managing the department has been created
- Scripts created and implemented, product and sales trainings conducted
Result:
- In the 3rd month of work, managers began to implement sales plans
- Several large contracts have been signed with clients
- A contract was signed with Rozetka.ua
COMPANY "PANORAMNE MISTECHKO"
Kind of activity: the builder
Location: Kyiv
Number of employees: up to 10 employees
Consulting time: 2 months
Situation:
- There were no sales managers
- There was no system for training new employees
- Low sales
Steps:
- Unproductive talks with potential customers
- Low conversion from call to appointment
- Low level of further work with clients after the meeting
- Lack of CRM system and ip telephony
- In the summer off-season months, sales amounted to UAH 8 million. / month
- Call-to-meeting conversion increased by 45%
COMPANY "OLIMPIYSʹKE MISTECHKO"
Kind of activity: the builder
Location: Kyiv
Number of employees: up to 10 employees
Consulting time: 2 months
Situation:
- There were no sales managers
- There was no system for training new employees
- Low sales
Steps:
- Unproductive conversations with potential customers
- Low conversion from call to appointment
- Low level of further work with clients after the meeting
- Lack of CPM system and ip telephony.
Result:
- In the summer off-season months, sales amounted to UAH 8 million. / Miss
- Call-to-meeting conversion increased by 45%
COMPANY "SALES HUB"
Kind of activity: sale of goods on Amazon
Location: Kyiv
Number of employees: up to 20 employees
Consulting time: 2 months
Situation:
Steps:
Result:
- Low conversion to meeting
- Low call processing speed
- Lack of training system
- Low sales
- No scripts
Steps:
- Hired and trained two managers, who immediately showed the result
- A system of training and adaptation has been created
- Conducted sales trainings
- Formed the company's values
Result:
- Sales plans began to be implemented
- Motivated and cohesive team
- The number of resales has doubled
COMPANY "MVG"
Kind of activity: production of non-standard advertising constructions
Location: Kyiv
Number of employees: up to 15 employees
Consulting time: 3 months
Location: Kyiv
Number of employees: up to 15 employees
Consulting time: 3 months
Situation:
Steps:
Result:
- The sales department is not formed
- Lack of active customer involvement
- lack of scripts
- Lack of CRM system and IP telephony
Steps:
- Personnel selection and training was carried out
- A system of adaptation and training has been developed
- The documentary base for work of sales department is created
- CRM system and IP telephony implemented
Result:
- 7 orders from customers involved in cold calls
- A clear order processing system has been introduced to help process orders faster
- The customer base is segmented
- The department of cold attraction is created
COMPANY "ZHYVOE DELO"
Kind of activity: training services, coaching school
Location: Kyiv
Number of employees: up to 15 employees
Consulting time: 6 months
Situation:
- Lack of customer engagement system
- Lack of motivation system, lack of scripts
- Lack of communication standards
- Low quality order processing
Steps:
- The department of attraction of clients is formed
- Training and adaptation of new employees
- A system of customer service standards has been developed
- Sales plans implemented
- The documents necessary for the work of the sales department have been developed
- Sales trainings were conducted
Result:
- Speed and quality of order processing is increased
- Customer base growth
COMPANY "ICF"
Kind of activity: legal services
Location: Kyiv
Number of employees: up to 30 employees
Consulting time: 3 months
Situation:
- Low conversion to meeting
- The sales department is not formed
- Lack of training system
- Lack of standards of communication with clients
- No resale of services
- Lack of motivation system
- Lack of CRM system and IP telephony
- Lack of standards for working with clients after the meeting
Steps:
- A sales department of 3 managers was formed
- CRM system and IP telephony implemented
- The sales plan is established
- A system of motivation and KPI indicators has been developed
- The documents necessary for the work of the sales department have been developed
- Training on sales was conducted
Result:
- Increased speed and quality of order processing
- Increased call to meeting conversion
COMPANY "OKONNYY STANDART"
Kind of activity: manufacture of metal-plastic windows
Location: Kyiv
Number of employees: more than 100 employees, 2 offices
Consulting time: 6 months
Situation:
- Emphasis on sales through previously earned dealers
- Minimum retail sales
- There was no active involvement of new dealers
- Weak representation on the Internet
- Misunderstanding and resistance between sales and production
- Lack of CRM system
Steps:
- Selected and accepted into the company of key employees
- A system for attracting new dealers has been built
- Prescribed sales scripts for retail and dealership.
- The tools for uniting the company into a single team have been created: chats, team-building events
- Implemented CRM system
- A training system has been developed for new sales managers
- The documents necessary for the work of the sales department have been developed, training has been conducted
Result:
- Sales by earned dealers increased by 30%
- 28 new dealers were developed during the cooperation period
- Sales through Epicenter increased by 50%
COMPANY "PROJECT X"
Kind of activity: online weight loss marathon
Location: Kyiv
Number of employees: up to 15 employees
Consulting time: 2 months
Situation:
- No scripts
- The sales department is not formed
- Lack of training system
- Lack of standards of communication with clients
- Lack of work with objections
- Lack of motivation system
- Lack of customer card and analytics
- Lack of regulations for the work of the manager
Steps:
- Formed a sales department of 4 sales managers, 2 social managers. networks, head of sales
- Systematized CRM system
- Sales plans are set
- Motivation system and KPI indicators have been developed
- The documents necessary for the work of the sales department have been developed, training has been conducted
Result:
- The number of customers has increased
- The process of application processing is systematized
- Achievement by managers of KPI indicators
COMPANY "DWI"
Kind of activity: international training center
Location: Kyiv
Number of employees: up to 15 employees
Consulting time: 3 months
Situation:
- There were no scripts
- Unstructured sales department
- Lack of training system
- Lack of standards of communication with the client
- Lack of work with objections
- Lack of motivation system
- Lack of regulations for the work of the manager
Steps:
- Restructuring of the sales department
- Systematization of CRM system
- Sales plans are made
- A system of motivation and KPI indicators has been developed
- The documents necessary for the work of the sales department were developed, training was conducted
Result:
- Systematized sales department
- Customer segmentation, base increase
- Increase conversions
COMPANY "CITY GRAND"
Kind of activity: individual furniture solutions (b2b)
Location: Kyiv
Number of employees: up to 50 employees
Consulting time: 4 months
Location: Kyiv
Number of employees: up to 50 employees
Consulting time: 4 months
Situation:
- Lack of a system to attract new customers
- No scripts
- Lack of communication standards
- Low quality order processing
- Lack of CRM system
- Roles in the sales department are not distributed
- Sales plans were not fulfilled
- Inexperienced sales manager
- There was no marketer, marketing is not set up
- The rate of closing vacancies - up to 6 months
Steps:
- 2 strategic sessions were held
- A two-level sales department has been formed (active involvement and support, KAM has been allocated to work with key system customers)
- Selected staff: head of sales, 6 active salespeople, 4 project managers, marketer, HR manager
- CRM system introduced and integrated with IP telephony
- A system of adaptation and training has been developed
- A new system of motivation has been created
- Training of sales managers and the head was carried out
- SWOT analysis, analysis of the competitive environment
- Operational management of the sales department
- Training of the head of the sales department was conducted
- The system of training on materials, on styles in design is entered
Result:
- Sales increased by 68% (January vs November)
- Plan overfulfilled by 17%
- The company's development strategy for the next year has been created
- 1 new system client is attracted
- The indicators of the plan implementation are monitored, the system of daily reports is introduced
- Customers began to be attracted through networking
- The number of incoming leads has increased
COMPANY "VERNISAZH"
Kind of activity: the builder
Location: Zhytomyr
Number of employees: up to 10 employees
Consulting time: 3 months
Situation:
- There were no scripts
- There was no sales system
- There was no head of sales
- There was a need for sales managers
- Lack of CRM system
- The entire customer base was kept in notebooks
Steps:
- 2 new sales managers were selected and accepted
- The head of the sales department was accepted and adapted
- The system of motivation and indicators of KPI is introduced
- The documents necessary for the work of the VP have been developed
- Training techniques for sales were conducted
- Marketing tools used - site changed, 6 promotions launched, SMS mailing connected
Result:
For the first month of work, 2 managers sold for UAH 2,000,000 each and head of the sales department for UAH 1,700,000
COMPANY "VREMYA HAZA"
Kind of activity: network of gas equipment installation stations
Location: Kyiv
Number of employees: up to 100 employees
Consulting time: 13 months
Situation:
- There were no scripts
- There was no sales system
- There was no head of sales
- There was a need for sales managers
- There was no system of daily reports
Steps:
- The sales department with 8 managers is built (on installation of HBO)
- Built sales department with 3 managers (service)
- Heads of departments are trained in effective management
- The system of motivation and indicators of KPI is introduced
- The documents necessary for the work of the VP have been developed
- 18 sales trainings were conducted
- Service stations are trained in the standards of communication with customers
- Weekly analysis of calls with managers
- A system of weekly plans is introduced
- The system of daily reporting is conducted
Result:
- Increase sales by 4 times
- Systematized sales department
- Increase conversion from ice to transaction
I want the same resultsатів
Залиште свої контакти і ми найближчим часом з Вами зв'яжемося, для обговорення Вашої задачі!
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Leave your contacts and we will contact you soon to discuss your task.
How were our last speeches:
Speech by Elena Kleiner at the training of Sergei Azimov
On March 17, 2019, Olena Kleiner spoke at the training "Sales and Negotiations" by Sergei Azimov on "Strategy and tactics of sales management."
We talked about the algorithm for building a system sales department, the features of its operational management and the typical bumps that fill the owners and managers in the creation of sales departments.
On March 17, 2019, Olena Kleiner spoke at the training "Sales and Negotiations" by Sergei Azimov on "Strategy and tactics of sales management."
We talked about the algorithm for building a system sales department, the features of its operational management and the typical bumps that fill the owners and managers in the creation of sales departments.
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We are looking for businesses with the status of "everything is difficult"
We love challenging tasks! If you think you have a complex business in which it is impossible to build a system - let’s communicate :)
